The time I met Bellamy, he didn’t want to do the interview anyway. My argument was that if he was going to sink nearly £1million of his own money into a project that would, without any remotest doubt, transform the lives of a considerable number of African kids, then it was a) a story that the public would like to know and b) a story that would shed him in good light. As for b), he didn’t give a stuff, didn’t have any interest in public profile, it was as if that was a door he had closed long ago. And he was so cold and frank about that, he seemed genuine. Eventually, he was persuaded that it would be good for his Africa project if he at least publicly acknowledged that it existed, but would he have his picture photographed for the newspaper? No, he wasn’t interested in photographs. That would be bordering dangerously on self-glorification.