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November 1, 2009

How MLB Survived the Economic Storm

Tom Van Riper, Forbes

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Bob DuPuy, baseball's top money man, was in a jovial mood Wednesday night. Yankee Stadium was packed for Game 2 of a World Series that's showing early signs of a classic--one that could provide a nice bounce at the curtain to a season otherwise jolted by recession.

But it wasn't just the Phillies-Yankees showdown that put a smile on his face. With the season just about over, DuPuy, Major League Baseball's chief operating officer, has seen the league survive its toughest economic season in years--one that brought a 7% drop in attendance along with a falloff in sponsorship renewals. "You can't feel too bad when attendance is off but revenue is flat," DuPuy said. "It's a...

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TAGGED: mlb

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