November 3, 2009

Comcast's NBC Bid Changes Sports Media

John Ourand, Sports Business Journal

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It’s looking more likely that Comcast will be successful in its attempt to take control of NBC, judging by a series of meetings the two sides have had over the past few weeks.

Toward the end of October, the top executives from NBC and Comcast — including NBC’s Jeff Zucker and Dick Ebersol and Comcast’s Steve Burke and Jeff Shell — gathered for two days of secret meetings in New York, sources told me.

Each cable channel owned by the two entities, from SyFy to Golf Channel, gave a presentation to the assembled executives, highlighting budgets, programming rights and broadband strategies.

The executives...

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TAGGED: Versus, NFL, Comcast, NBC

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