AP Photo

Stephen Colbert announced -- in case you missed it or thought it was fake like his Republican-y shtick-- on Monday night that Colbert Nation would become the new primary sponsor of the US speedskating team for the Winter Olympics.

Colbert jumped in because, as is happening all over the country, the former main sponsor for the speedskating team, DSB Bank NV, a bank of sorts, had to back out of their sponsorship. (Oddly, banks aren't doing well right now in this fantastic financial time.)