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November 7, 2009

To Elevate His Legacy, Lebron Must Do NYC

Jay Mariotti, FanHouse

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It felt like a recruiting trip, the one he never had when he bypassed college for the NBA. Only this process involved the world's most glamorous arena, a 10-story Nike billboard out on Seventh Avenue and a hip-hop mogul like no other, ready to tell LeBron James that New York is a "concrete jungle where dreams are made of ... there's nothing you can't do.'' Every time James plays Madison Square Garden, with rapper homeboy Jay-Z sitting in the front row with other celebrities, the scene transcends sports and becomes an entertainment blowout.

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TAGGED: new york knicks, NBA, LeBron James

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