The public perception is that the sport that gave us such icons as Jack Dempsey, Joe Louis and Muhammad Ali is now passé. Perceptions can be wrong. According to Mark Taffet, HBO Sports senior vice president: "Attendance at live fights, television viewership, sponsorship, and activity on Internet platforms is stronger than it has been in five years." The September bout between Floyd Mayweather and Juan Manuel Márquez drew over one million buys on pay per view. And the clash on Nov. 14 between Manny Pacquiao (49-3-2, 37 knockouts) and Miguel Cotto (34-1, 27 KOs) at the MGM Grand in Las Vegas is expected to do even better.