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NFL Taking RedZone to Cell Phones

NFL

The National Football League is planning to make its RedZone Channel available to cellphone users next season, a move that has its broadcast partners questioning whether they will still get the same bang for their buck on their multibillion-dollar television deals.

The move, which would free fans from their living rooms on Sunday afternoons, is a significant shift in media strategy for the country's most popular sports league, whose focus has long been to protect the value of its lucrative television deals.

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