At Pierre Garcon’s feet Tuesday sat a cooler containing six bottles of Gatorade, an N.F.L. sponsor. Arranged on the round table in front of him was a Gatorade tea towel, another bottle of Gatorade and the official Reebok Super Bowl XLIV baseball cap, its bill pointing toward the cameras so the game logo was in clear view.
The commercialization of professional football’s biggest game was in full bloom during media day, but Garcon, a second-year receiver with the Indianapolis Colts, did his part to shift the focus to compassion. He sat down to face a scrum of reporters holding a small cloth flag of Haiti, his parents’ homeland, from which he fashioned a bandanna.