"Own the Podium."
At what cost?
Nobody in their right mind would suggest that Canada's aggressive plan to finish first in the 2010 Olympic medal count is to blame for the tragic death of Georgian luger Nodar Kumaritashvili, killed in a training crash on the world's fastest track at Whistler Friday.
But the swifter-higher-stronger-bigger-more-dangerous trend that the Olympic movement finds itself part of sure might be.
In the current Olympic stream of logic, every Games has to outdo the others in some way. The host cities get larger. Budgets swell. Debts rise, and along with them, expectations of glory. Bigger money, higher stakes.