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Expansion to 96 Teams Will Hurt Ratings

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In a few days, the NCAA, and any network interested in getting into the March Madness business if the NCAA opts out of the final three years (2011-13) of its CBS deal, will be getting a good look at the future.

It is bad - very bad.

See, if madness prevails, and Madness is expanded to 96 teams, chances are there will be a lot more of these Cinderfellas going deeper into the tournament.

That won't be good for TV ratings. It won't be good for a network - or combo of outlets - that will be paying more than the $6 billion CBS is already overpaying in its 11-year deal with the NCAA.

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