Rooney's Call on Big Ben Is a Tough One

Rooney's Call on Big Ben Is a Tough One

As the CEO of an iconic family-run business, a business that happens to be the most successful single entity in the most successful league enterprise in the history of American sport, Art Rooney II has at his disposal a nuclear arsenal of brainpower.

He's got lawyers, accountants, communications experts, public relations wizards, marketing masters, spin doctors, head doctors, physicians, surgeons, internists, outurnists and a genealogy that represents little less than an intellectual Fort Knox of accumulated knowledge on the topic of how to run a professional football franchise.

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