Ripple Effect of TV Deal for March Madness


Move over Full Throttle Saloon and Rehab: Party at the Hard Rock Hotel. Those TruTV shows next spring need to make room for NCAA men's basketball tournament action.

That the Turner Broadcasting channel enamored with lurid crime — TruTV hypes its Party Heat show as "Wet, Wild and Under Arrest" — will air March Madness is one of many ripples emanating from the splashy new CBS/Turner NCAA deal.

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