RealClearSports
Advertisement

CBS Considered Paying ESPN to Take Tourney

AP

An extraordinary idea was broached last fall when CBS was trying to shave the huge losses it anticipated over the remaining years of its contract to televise the N.C.A.A. men’s basketball tournament.

CBS talked with ESPN about paying it to take the 2010 to 2013 tournaments off its hands, according to four executives with direct knowledge of the talks who were not authorized or willing to speak publicly.

The idea, initiated at the top levels of both news-media companies, was seriously considered but eventually discarded by Leslie Moonves, CBS’s chief executive; Robert A. Iger, chief executive of the Walt Disney Company, ESPN’s parent; and George W. Bodenheimer, the president of ESPN.

 

Read Full Article »

Recommended Articles

ESPN Proves Tiger Still No. 1

Art Spander, RealClearSports - May 11, 2012

This headline was on ESPN.com: "Tiger Shoots 74 at Players.'' The subject was Tiger Woods, tied for 100th, and not either of the co-leaders, Ian Poulter or Martin Laird? Why, of course. We're not selling results in journalism,... more »

Grad Transfer Rule Rewards Smart Students

Mike DeCourcy, Sporting News - May 16, 2012

When the hierarchy of the National Association of Basketball Coaches met recently to discuss whether the NCAA should overturn the graduate transfer rule, they held their discussions in private. Oh, you bet they did. They... more »