In June 2008, the Los Angeles Times published a column about sports blogs. The story, by David Wharton, was titled "Matter of substance: As they have grown in stature, some sports blogs are showing more caution and getting away from the early days when there were few boundaries concerning content."
In that article, many of the top names in sports blogging were quoted, including Deadspin editor A.J. Daulerio who said, "[w]e're trying to make money on this. Without going completely porn, the best way to do that is to add a more journalistic element."