SB Nation Goes Big With Local

SB Nation Goes Big With Local

Long before the ESPN Local initiative, SB Nation was the most well-positioned company in sports media to serve the "local" market. After all, SB Nation was already intensely -- if not directly -- local: A network of team-focused blogs, it was fair to presume a lot of traffic came from the team's home market.

And so it made -- and makes -- perfect sense for SB Nation to pull together all the team blogs in one city and create hub sites that service fans who want to read all about the teams in one city. They launched a bunch today and plan to create 20 city hubs in the next 20 days.

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