The story has changed.
Not for Pete Carroll's book "Win Forever," which was released this week. That 223-page attempt to distill and describe the essence of USC's success the previous nine years under Carroll remains the same. It is a well-intentioned project, a self-help guide to achievement, whose proceeds go to the charity A Better L.A.
But the story of Carroll's return to the NFL is seen differently now. The national image that made his hiring as Seahawks coach so noteworthy has been altered by the sanctions the NCAA levied against his former school. And right now he is promoting a book that touts the reasons for USC's unprecedented success at precisely the time that success is being questioned.