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New Owner Kroenke Good for Rams

AP Photo

All around Rams Park on Tuesday afternoon, the conversation was about the impending transfer of power on the field — temporary as it might be — involving No.1 draft pick Sam Bradford as he continued to prepare for his first start in the NFL.

But several hundred miles away in Atlanta, the true transfer of power within this struggling franchise is about to take place, one that will resonate just as loudly, and with equal if not greater impact than Bradford's new gig as the Rams starting quarterback. Young quarterbacks might be difference makers on the field and perhaps even at the box office. But new owners — at least the really good ones — create the stimulus for the true recovery of a moribund organization.

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