Analyzing New Arenas and Media Reactions

AP Photo

Too bad Gilbert. People are going to nitpick everything you say (and not just because you got in trouble, as you alluded), but because you are Gilbert Arenas. You made yourself. Well, your past self. And the media helped.

You played the media. The media played back.

Fair and unfair, it comes with the territory of calling you the Man of Millions (the exact amount which shall not be mentioned because of your sensitivity to it — you never liked the strings that came attached to a contract worth nine figures, this we know).

Fair and unfair, it comes with the marketing behind your priceless persona that attracted fans to you in the first place — because you were unique, like no other. That’s what people remember. That’s what they’re holding on...

Read Full Article »