The campaign was extraordinary in terms of its cost – it proposed to spend £27 million last year alone on communications – and in the way it wielded influence from Abuja to Buenos Aires.
Documents seen by Telegraph Sport reveal a microscopic attention to detail in methods of exerting influence over the members of Fifa’s executive committee, who decided the hosts of the 2022 finals.
There is no suggestion that the bid broke any rules, but the revelations illustrate the extraordinary processes that led to the World Cup being awarded to a desert state with fewer inhabitants than Manchester.
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