The exact moment cannot be pinpointed, although it was somewhere between when BYU's Jimmer Fredette scored 39 against UNLV, 47 against Utah, pulled up for a 30-foot three against TCU, and dropped 42 on Colorado State, that he became a national cult figure who no longer needed a last name. Just "Jimmer," or "The Jimmer." My colleague Seth Davis is a proponent of the latter, having tweeted during that Colorado State game, "The Jimmer has 21 pts and it is not even halftime. Halftime is the only thing that can guard The Jimmer."
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