CBS Rejects NFLPA's Ad

CBS Rejects NFLPA's Ad

CBS has rejected the "Let Us Play" ad from the National Football League Players Association that was to air Feb. 5, on the CBS College Sports Network, the union told AdAge.com.

George Atallah, assistant executive director of external affairs for the Washington, D.C.-based NFL Players Association, said the union received word Friday that the network will not run the ad, which was scheduled to air during the NFLPA All-Star Game.

"I tried to have my team contact CBS to try to understand exactly what happened, but apparently they said they didn't want to get involved with the labor negotiations," Mr. Atallah said. He noted that game organizers were told by Kim Niforos Bolan, VP-Programming for CBS College Sports Network, although it is unclear who at the network made the actual decision.

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