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From Newspaper to Team Blogger

Carlos Javier Ortiz

Sam Smith says he’s living out the “ultimate journalistic fantasy” after leaving the news business. The former Chicago Tribune sports writer, who gained a national following—and, at times, citywide scorn—for his relentless, guileless coverage of the Chicago Bulls during the Michael Jordan era, is blogging hard again about the Bulls—for the Bulls.

It’s an odd wedlock, to be sure, and one that justifiably arouses suspicions about what the writer had to give up in order to keep practicing his trade. To hear Smith tell it, he has bridged the holy divide between journalism and public relations with his integrity and incredulousness intact, and with more freedom than he had before. Of course, things are glorious in Chicago these days, with the...

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