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What's in a (Golf Course) Name?

AP Photo

There are, to be precise, 149 U.S. golf courses with eagle in the name, according to a count of nearly 13,000 golf facilities by the National Golf Foundation. They range from the Soaring Eagles Golf Course in Horseheads, N.Y., to the somewhat less inspiringly named Spread Eagle Golf Course in Spread Eagle, Wis. There is an Eagle Point golf course in Oregon and an Eagle Pointe in Indiana. The difference, primarily of interest to marketers, is approximately the same as between shop and shoppe.

Antelope-named courses predictably show up mainly in the West. Colorado, Wyoming and Arizona, for instance, each have courses known as Antelope Hills. But buffalo (alluded to in 131 course names) and deer (with 149 mentions, tying the eagle) span the country. The word "deer" is a...

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