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World's Most Valuable Sports Brands

AP Photo

If you’re the sort of person who thinks surveys and polls can tell you something meaningful about what a brand is worth then do yourself a favor and exit this post right now.

The Forbes Fab 40 is for people interested in quantifying brand value using numbers and math. Using our proprietary data base and methodology, the Fab 40 values the top 10 names in sports in four distinct categories: athletes, businesses, events and teams. Our previous two renditions of the Forbes Fab 40 can be found here and Read Full Article »

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