Meet Paul Hoolahan, chief executive officer of the Sugar Bowl, and watch him as he goes tee-hee-heeing all the way to the bank. Understand that he is simply operating on the overriding Bowl Championship Series principle that cash trumps competition. Listen to his smooth language as he justifies the larceny that college football has become. Consider him Exhibit A in a government case against the BCS.
Hoolahan is the face of the BCS. He is the longest-serving bowl executive, and the perfect reflection of its values and priorities — the least of which is to name a legitimate national champion. He hides behind bland marketing terms that can be loosely translated to “stick ’em up.” He plays especially adroit games with the word “integrity.”