It's hard to know the exact moment when Stan Kroenke began to envision how much different things would be once he took control of the St. Louis Rams. Maybe it's been quietly percolating in his imagination since the day he bought a minority share of this storied NFL franchise nearly two decades ago.
But on Monday morning, 17 months after he assumed official majority control of the Rams, Kroenke emphatically seized symbolic control of the helm with a rather powerful move. This was not a tweak, this was a seismic total renovation, firing both general manager Billy Devaney and head coach Steve Spagnuolo before immediately going about the significant task of reshaping the Rams into his own very specific image.
And what image is that?
"Well, the simple answer is we have...
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