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But this NBA season – which is poised to be better, more dramatic, more interesting and full of even more attention-grabbing storylines – will be about something a lot less glitzy than the sagas of South Beach: Continuity.
In this shortened season that’s placed a premium on being ready to roll from Day 1, the NBA’s new sexy is the innocuous power of having stability, chemistry and a true identity already in place.
More than any other major team sport, the NBA builds it brand and sells its stars and itself through the individual. Be Like Mike. Believe in LeBron. Have fun with Chuck. Rise up like Rose.
But the power to win championships lies not just in those stars but in each one of them having a team and situation that bring out their best. In a...
The Mavericks trailed by just six, Terry was about to make it a four-point game and American Airlines Center was ready for liftoff. Enter Serge Ibaka. Air Congo flew in from behind, let Terry release the ball and swatted the... more »
Young legs ran circles around veteran mettle. Thunder blue routed Laker purple. Rest trumped rust. And Russ trumped them all. Russell Westbrook was the best player on a court full of all-stars, Kevin Durant was right there with... more »
Less than 3 1/2 minutes into the Thunder's first playoff game ever, 7-footer Pau Gasol threw a pass at the basket, and 7-footer Andrew Bynum skied to easily dunk the ball. Uh-oh, thought everyone in Thunder blue. Just exactly... more »
Keep the game in the 90s or lower – nothing in triple-digits – implored Lakers forward Pau Gasol after getting shellacked 119-90 in Game 1 on Monday. "Foul them a couple more times (and hope) the refs won't call it," Kobe... more »
“Being drafted with the third overall pick, most guys would come in and think that they're going to be a starter on any team,” Harden said. Harden was no different. But, for him, things didn't start that way and still... more »
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