Justin Timberlake has proved he can act as well as sing. Now Callaway Golf Co. is about to discover whether he has a flair for advertising too.
Mr. Timberlake, named in December as Callaway's creative director, helped craft a new marketing campaign for the golf-equipment maker that tees off this weekend. Timed to coincide with the Farmers Insurance Open, a PGA Tour tournament that begins this week, Callaway is hoping the campaign will get it out of the rough it has been in since the 2008 recession.
The marketing effort features golf pros such as Phil Mickelson and Annika Sorenstam using Callaway products to perform jaw-dropping golf feats on the Las Vegas Strip. One TV ad shows golfer Alvaro Quiros on a floating platform on the strip, hitting a golf ball 310 yards over the Bellagio fountain.