Sid the Kid, meet Sid the Ambassador.
Hockey Ambassador. Concussion ambassador.
No skating involved.
Nobody trying to leave an imprint of your body in the boards.
Just one very influential hockey superstar deciding enough is enough, step away from it all with his faculties still in place.
And instead of risking life and limb to continue to try and play a sport that has already extracted an immeasurable toll, become the chief spokesperson and poster boy for the one issue that is threatening to lay to waste Canada’s national obsession.
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