Bjorn S. Johnson/AFP/Getty Images
Soccer attracts more corporate money than any other sport on the planet in a growing global sponsorship market worth more than $40 billion a year.
“It's a no-brainer,” IFM North America senior vice-president Derek Mager said in an interview Friday. “Soccer is the world's number-one sport and the highest-participation sport, so the numbers are staggering.”
An IFM review of new sponsorship deals in 2011 shows that soccer topped the list with $2.7 billion in new deals — more than double the $1.275 billion in new Olympics sponsorships and the $1.085 billion in new NFL deals.
The study said the total value of global sports sponsorship will reach $45 billion by 2014 and surpass gate revenues as the sports...
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