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Packers' Balancing Act

Jim Matthews/Green Bay Press-Gazette

n their bid to remain a premier franchise in the 21st century National Football League, the Green Bay Packers are walking a tightrope unlike any other team in the league.

To keep pace financially with wealthy owners such as the Dallas Cowboys’ Jerry Jones, the fast-growing franchise has become bigger and more corporate.

But in the arms race for revenue, the Packers must remain rooted in the small community that spawned the team and has kept it alive through sometimes dire financial times for the last 93 years.

“Obviously we’re a bigger organization than we were 10 or 15 years ago,” team President and CEO Mark Murphy said this week, “but I think we’ve done it in a way where we haven’t really changed the values. I think we’re cognizant of...

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