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Local Ratings Up 19 Percent

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The NBA is experiencing its strongest TV viewership since the Michael Jordan era, with local ratings up 19 percent and four teams more than doubling last year’s local ratings.

The Minnesota Timberwolves (+140 percent), Oklahoma City Thunder (+140 percent), Los Angeles Clippers (+138 percent) and Philadelphia 76ers (+112 percent) have more than doubled their local TV ratings this year, according to Nielsen figures through the middle of the month.

“The fans are happy to have the NBA back and it’s reflected in the ratings,” said Jeff Krolik, executive vice president of Fox Sports Networks, which oversee RSNs that cover three of those four teams. “It’s another example of the power of live sports.”

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