There are going to be a lot of late, two-hour lunches and a lot of closed office doors around U.S. offices on Wednesday afternoon.
We’re accustomed to seeing that phenomenon during the first two days of the NCAA Tournament, when American sports fans set aside their professional responsibilities in favor of the pomp and intrigue of basketball games played by kids. Far more often than not, those kids represent schools with which the hookie-playing viewers have no affiliation.
Why do people watch random teams play college basketball on a Thursday afternoon? It's because the NCAA Tournament has been packaged perfectly as a must-see event. The pep bands and rowdy, face-painted student sections, the unfamiliar intersectional matchups, “One Shining Moment,” Cinderellas and bracketologists have cemented March Madness our collective...