One of the first things you notice about the Seahawks' new uniforms is one of the last things that Todd Van Horne brought up.
He didn't mention the feathers for a good 23 minutes.
Nike's global creative director for football and baseball talked about the stretch-woven fabric, the aluminum belt buckle and the fact the jersey numbers actually stretch before the conversation turned to the uniform's appearance. This is significant because while Nike has a reputation for revolutionary designs, appearances aren't the only innovation in Seattle's new uniforms.
You need to look deeper, turn the uniform inside-out, so to speak, to see how much effort and expertise went into it.