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Nike Uniforms Focus on Substance Over Style

AP Photo

One of the first things you notice about the Seahawks' new uniforms is one of the last things that Todd Van Horne brought up.

He didn't mention the feathers for a good 23 minutes.

Nike's global creative director for football and baseball talked about the stretch-woven fabric, the aluminum belt buckle and the fact the jersey numbers actually stretch before the conversation turned to the uniform's appearance. This is significant because while Nike has a reputation for revolutionary designs, appearances aren't the only innovation in Seattle's new uniforms.

You need to look deeper, turn the uniform inside-out, so to speak, to see how much effort and expertise went into it.

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