The war room has become synonymous with power and strategy in the NFL. Who wouldn't want a peek inside?
At the Packers, we actually had two rooms. The traditional one featured the usual measurables -- height, weight, speed, vertical. Then there was a financial room that I designed focused on salary, cap number, acceleration, contract year, agent and team charts showing cash/cap by position, offense/defense and trends. This space was a favorite of Commissioner Roger Goodell and the late Gene Upshaw, who wanted to design a similar room at NFLPA headquarters.
The war room also featured "ready" lists and depth charts, although its most celebrated use is the draft, where decisions affect franchises' fortunes.