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One of the dirty secrets of many bowl games is that almost nothing is cheap. The industry, in this case represented by Sugar Bowl Inc., long ago learned how to squeeze every last penny out of college football. That includes charging even the stars of the show exorbitant prices for tickets.
How about a couple of free ones for the players to give to their parents or girlfriends or high school coaches? Please. The Sugar Bowl instead charged LSU $350 a seat, full price, for every last player request. Total cost: $254,800 on the players alone.
Oh, and the Tiger Marching Band, the one that is contractually obligated to attend bowl week and provide halftime entertainment? With bowls, not even the band gets in free. LSU had to buy tickets for every clarinetist, flutist,...
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