Thomas Anderson/Newscom
Things are looking up for the New York Mets. The Bernie Madoff case is settled (though the related debt will linger awhile), and the team is finishing up a winning April. Topping off the good news: the club’s longest serving member, Mr. Met, stands as America’s favorite sports mascot in 2012.
The simple, perpetually grinning veteran with the giant baseball head nosed out the Phillie Phanatic in the latest fan survey done by The Marketing Arm’s Davie Brown Index, which measures people’s perceptions of celebrities and their influence on brands. Measurements used by the DBI for sports mascots: awareness, likeability and breakthrough, the last of which refers to the degree consumers take notice of the...
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On the day before the Heat start again, the Thursday before they roll out basketballs in practice as champions, here was their coach showing everyone how to approach this new world. Erik Spoelstra had been sitting at a table... more »
Three thousand miles away, Kobe Bryant declared that the delivery of Dwight Howard had transformed Los Angeles into the most talented team of his Lakers life. With the volume silenced on the television mounted on the wall, ... more »
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