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Brooklyn Goes Simple With Its Logo

AP Photo

So here we go. It's real now. If that growing tortoise of steel and glass at the intersection of Flatbush and Atlantic didn't lock it down for you, the new flood of T-shirts and hats should bring it home. An NBA team is coming to Brooklyn.

They are called the Nets. This we knew. But if it's possible for a sports franchise to take a decades-old nickname, shrink it to fine print, and shove it in a drawer, that's what is happening here. The Nets is a sidecar, an auxiliary, an Oates to a Hall. Brooklyn is The Brand.

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