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Kelly McBride, as part of Poynter’s Review Project, criticized ESPN’s handling of the Olympics. She believes more time on the network should have been devoted to Olympic coverage. She feels, despite the challenges, ESPN should have been more “innovative.” This criticism is misguided.
Here is McBride:
Granted, a lack of video is a much bigger problem on television. We get that. But three to four minutes an hour is just not enough acknowledgement of all the great sporting moments that happened daily in the Olympics.
What else could the producers of “SportsCenter” have done? They could have created a special daily list of Olympic moments, explaining that the video wasn’t available because the rights were restricted. They could have...
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