Golf Channel: Niche to Network

Thomas Ovalle/NBC

When Kelly Tilghman came to the Golf Channel 15 years ago, she worked in the video library for a startup that was in barely 100,000 homes.

As she sat in the makeup chair two weeks ago, preparing to lead Golf Channel’s 60-plus hours of coverage from the Ryder Cup, she marveled at how her network, which is now in 84 million homes, used to be characterized as the “Little Engine That Could,” the nice, little niche channel that covered one sport with meager resources.

“We’re no longer niche,” said Tilghman, from the TV compound at Medinah. “We’re a network.”

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