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Nets Suddenly Making Brooklyn Hip

GQ

For nearly four decades, the New Jersey Nets languished in Big Apple obscurity out in the swamps of the Meadowlands. They reached the NBA Finals twice in the early 2000s, but those appearances barely moved the New York City sports needle. If a team wins the Eastern Conference in the woods but no one's there to see it... It was something like that. Now in Brooklyn, the Nets are suddenly the league's hippest team east of Oklahoma City. Even despite a slow start, there are celebrities sitting courtside, and a contagious energy surrounding the first professional team to play in the borough since the Dodgers left in 1957. Deron Williams is the team's star. We spoke with him on Thursday.

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