Jeff Tedford reshaped the standards in the University of California's football program. He took a team with a long, sad history of losing and lifted it to dizzying heights, twice winning 10 games in a season and even flirting with the school's first Rose Bowl berth since 1959.
Those new standards cost Tedford his job.
Tuesday's announcement that he had been fired as Cal's head coach came as absolutely no surprise. He lost his golden touch the past three seasons, and that's no longer tolerable for an athletic department fresh off a $321 million renovation of Memorial Stadium and a sparkling, $153 million athletic training facility next door.