Women's Soccer Needs Solid Business Model

Throughout the various incarnations of women's professional soccer leagues in the U.S., one elusive goal has been finding a realistic business model, one where revenues were at least in the general ballpark of expenses. It proved too big a challenge for the WUSA in the early 2000s and for WPS, which ceased operations earlier this year.

But with the joint announcement by soccer federations from the U.S, Mexico and Canada that they will be subsidizing a new eight-team league that will begin play in March, the dream of finding a suitable business plan that can support the women's game is closer to reality. The three federations will pay the salaries of the international players who will be participating, with 24 performers coming from the U.S., 16 from Canada, and another...

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