It wasn't the price of a television or a fridge that caught my eye as I was perusing among the Black Friday offers last night.
It was actually a ticket offer that appeared online from the Minnesota Golden Gophers, called a Golden Ticket, at a cost of $75.
The Golden Ticket is preloaded with all nine Big Ten Conference men's basketball games. For $8.33 a game? That's a pretty good deal. Especially considering the retail value of those tickets is $315.
But there's a catch.
The holder of the Golden Ticket can go to as many of those nine games as he or she wants, but if the team loses at the game they go to, the pass becomes deactivated.