A few years ago a gym friend of mine and former USC wide receiver told me about a recent business trip that took him to the campus of Notre Dame University.
Just before leaving for South Bend, a bunch of his friends and family members asked him to stop by the Notre Dame bookstore to pick up Fighting Irish hats, sweatshirts and jerseys for them, figuring this was a rare chance to load up on Notre Dame gear.
"So there I was, standing in line with all this Notre Dame stuff," my buddy told me. "And I start thinking, I'm USC through and through and here I am getting ready to buy - literally pay for - a bunch of Notre Dame memorabilia."
My buddy looked around, thought about that ghastliness of what he was about to do and immediately came...
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