Like Wayne Gretzky before him, David Beckham's arrival in America came with the baggage of selling to an audience a product it mostly didn't want. And now the clock starts on finding out if he succeeded.
Beckham will play his final game in Major League Soccer on Saturday, a contest against the Houston Dynamo that just happens to be for the MLS Cup. But even though Becks will be playing in his third league championship game in six seasons with the Los Angeles Galaxy, much of America still doesn't care about MLS.
That's not a dig. It's reality. And Beckham and the league know it.