RealClearSports
Advertisement

Welcome to Coors Field! Want a Budweiser?

AP Photo

You probably know that the sports business has grown a lot more complex in recent years. Cross-sponsorships, media rights from the web, PSLs…it’s enough to make your head spin.

 

Another place where it’s getting crazy is one that used be simple: selling booze at the stadium. Once upon a time, a local beer distributor could hook up with a stadium concessionaire like Aramark or Levy and get his brand added to the mix. No more.  You want your suds poured at the ballpark? You need to be a sponsor. The competition can  be fierce – unlike staples like hot dogs or soda, where clubs tend to make a deal with a single brand, beer isn’t exclusive (yes, you can get a Budweiser at Coors Field).  Sports sales executives, under big pressure these days to bring in added...

Read Full Article »

Recommended Articles

Baseball HOF's Back Door Is Wide Open

Joe Posnanski, Sports on Earth - December 4, 2012

NASHVILLE, Tenn. -- One thing that makes the Baseball Hall of Fame so baffling is that, through the years, there have been several different ways for someone to get inducted. There's the front door, of course, which has been... more »

For Bonds, HOF Should Forgive and Forget

Matthew Kitchen, Esquire - December 1, 2012

It's been five years since Barry Bonds and Roger Clemens, who somehow only faced off eight times in their overlapping forty-six years of playing professional baseball, last stepped onto the field. Both bitterly retired before... more »

Baseball's Hall of Fame Ballot Is on Steroids

Ian Crouch, New Yorker - November 29, 2012

History is messy; so is baseball. The Hall of Fame is full of players who spiked each other with their cleats or slicked up the ball or otherwise broke the rules. It is home to bigots and liars and drunks. And soon it may... more »

Hall of Famers Don't Welcome Steroid Users

Chris Jenkins, UT-San Diego - December 4, 2012

Folks in upstate New York really hadn’t seen anything like it since, well, Woodstock. Indeed, it was three days of peace and baseball.   The highlight of that late-July weekend in Cooperstown was the sun-splashed induction... more »

No A-Rod? No Problem, Yanks Will Manage

Richard Justice, mlb.com - December 4, 2012

NASHVILLE, Tenn. -- You're wondering if the payroll limitations, age and injuries finally have caught up with the Bronx Bombers. RIP, Yankees? You look around the American League East and see the Blue Jays and Red Sox getting... more »