When dissecting the Yankees’ acquisition of Kevin Youkilis, it’s important to recognize the obvious: In this cult-of-personality world, Youk ain’t no Alex Rodriguez.
Not in terms of buzz factor, which has made A-Rod a transcendent star. Or having the ability to bring eyeballs to the tube, either. Rodriguez’s at-bats are anticipated. When A-Rod steps to the plate, even the casual fan is watching. This helps the Yankees Entertainment & Sports Network’s pursuit of ratings.
Without Rodriguez, who is scheduled to have surgery on his left hip in January, many facets of Yankees business are affected, including the organization losing its designated scapegoat. Now he can only provide drama surrounding what lies ahead.