In 2009, Joe Moglia, then the CEO of TD Ameritrade, quit his job to coach football. He wanted to coach a college team. But no athletic director wanted him. So he took a job, in 2011, as head coach of the UFL's Omaha Nighthawks, a team that included former Buckeye Maurice Clarett. Moglia had an unorthodox style: He ran a once-a-week class called "Life After Football," and after training camp dinners, he would make everyone stand up and tell his life story. Forbes's Monte Burke trailed Moglia—who has since earned the head job at Coastal Carolina—during the coach's time in Omaha. What follows is an excerpt from Burke's book, 4th and Goal: One Man's Quest to Recapture His Dream.