This week, ESPN celebrated a programming success and, days later, apologized for a programming failure. Both were predictable, and both were logical extensions of what the network tries to do.
On Tuesday night, the 49th film in the network’s “30 for 30” documentary series, You Don’t Know Bo, about former baseball and football star Bo Jackson, garnered more than 3.6 million viewers in its debut—the highest rating of any of the films.
Then, Thursday, on ESPN2’s morning talk show “First Take,” pundit Rob Parker questioned whether the Washington Redskins’ Robert Griffin III is really black or a “cornball brother,” since, after all, the rookie quarterback is rumored to be Republican and has a white fiancée. The segment had already re-aired before a spokesperson called the comments “inappropriate” and added that Parker has been “suspended until further notice.”